About a year ago billboards started popping up around Las Vegas advertising the local hospitals. Each billboard has a digital display showing the current wait time. At the beginning, the times varied from 10 or 12 minutes up to 30-35 minutes. In addition to showing the (supposed) wait time in a changeable digital format, they also had pictures. One was of an older couple holding golf clubs and smiling broadly, another was a young kid on a skateboard, and another of a backyard barbecue. I’m not exactly sure of the reason for the pictures. Do you think it was something stealthy like, “Yeah, you’re having a good time now, but you’re going to need us before very long!” or subliminal like “Hospitals are just part of every-day life, get used to it”? Whatever the reason, it seemed disingenuous. Maybe it was meant to be reassuring, like, “see, people just like you… Read More »